Joseph LaRocca is the founder of our Los Angeles-based Retail Partners LP consulting firm and recognized for his 25 years of experience in retail loss prevention, work on emerging technologies and efforts to fight organized retail crime. LaRocca is a former vice president for loss prevention at NRF who has continued to serve as a nationally recognized LP spokesman and intermediary between retailers and law enforcement entities across the country. LaRocca has testified before Congress and a number of state legislatures on identity theft and organized retail crime, and has worked with groups including the American Legislative Exchange Council and the National Council of State Legislatures.
LaRocca is former director of loss prevention for the Walt Disney Company’s retail division. He has been recognized three times by the Federal Bureau of Investigation for outstanding assistance in connection with investigation and for exceptional service in public safety. He is a volunteer reserve officer with the Los Angeles Police Department, a founding member of the Los Angeles Area Organized Retail Crimes Association, and an advisor to the Southern California chapter of the International Association of Financial Crimes Investigators.